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HOME ABOUT AYA SUSTAINABILITY CORPORATE SOCIAL RESPONSIBILITY
AYA Bank views Corporate Social Responsibility (CSR) as a fundamental element of our corporate strategies, embodying our dedication to serving society in the best possible manner. We recognize our responsibility towards stakeholders and the public, and we strive to make a meaningful impact by operating in ways that benefit society and the environment.
Being mindful of our actions, we acknowledge the extensive influence we have on various aspects of society, encompassing economic, social, and environmental dimensions.
In pursuit of achievable and positive long-term goals for our people and the wider community, we have categorized AYA Bank's Corporate Social Responsibility into five key areas:
Healthy Lifestyle
We advocate for and actively promote initiatives that contribute to a healthy lifestyle, supporting the well-being of individuals and communities.
Gender Equality
We are committed to fostering gender equality and ensuring an inclusive and diverse environment within the bank and the communities we serve.
Corporate
Digital Responsibility
Recognizing the significance of the digital age, we embrace responsible digital practices and promote digital literacy to benefit society.
Financial Inclusion
We strive to enhance financial inclusion, empowering individuals, and businesses to access financial services and opportunities.
Community Engagement
We actively engage with communities, investing time and resources to address their specific needs and contribute positively to their development.
By upholding these principles of Corporate Social Responsibility, AYA Bank aims to play a constructive role in creating a better and more sustainable future for all.
Our CSR Approach to Healthy Lifestyle - Health, Happiness, and Harmony
At the core of our success lies the well-being of our people, who serve as the foundation of our achievements. As part of our Corporate Social Responsibility (CSR) commitment, we strive to create and foster a healthy living environment for both our employees and the broader community, aiming to maximize the benefits of good health.
We firmly believe that cultivating healthy habits can significantly enhance mood, creativity, and productivity. Thus, we actively encourage our employees and the community to adopt and maintain healthy and active lifestyles, reaping the long-term advantages that contribute to overall well-being.
Our approach to promoting well-being encompasses various aspects:
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Emotional Well-Being: We prioritize the emotional well-being of our employees by fostering practices that promote stress management, relaxation techniques, resilience, self-love, and the cultivation of positive emotions. |
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Physical Well-Being: We are dedicated to improving the physical well-being of our workforce and the community through the promotion of healthy living habits and regular exercise. |
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Workplace Well-Being: We go above and beyond to create a work environment that aligns with the interests, values, and life purpose of our employees, ensuring a sense of meaning, happiness, and professional enrichment. |
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Social Well-Being: We place great emphasis on fostering effective communication, meaningful relationships, and strong support networks to combat loneliness and nurture social well-being. |
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Societal Well-Being: We actively engage with the community to contribute to its growth and prosperity, promoting a thriving culture and environment. |
Through these comprehensive efforts, we aim to build overall well-being that encompasses the harmonious functioning of emotions, body, social networks, life purpose, and community, ultimately creating a healthier, happier, and more vibrant society for everyone involved.
Corporate Digital Responsibility - Fostering Responsible Digital Transformation
In the era of digitalization, which has revolutionized the way we produce, work, and cooperate, banking institutions like ours must actively contribute to the development of new values and innovative digital solutions to meet the evolving needs of people in the virtual age.
As part of AYA Bank's digital transformation journey, we have embraced both digitalization and digitization processes, integrating cutting-edge technologies throughout the Bank's operations to drive fundamental change. This transformation aims to enhance efficiency, increase business agility, and create new value propositions for our employees, customers, and shareholders. Our corporate social responsibility approach, aligned with our digital transformation, paves the way for new and improved solutions that elevate customer experiences, foster employee innovation, and keep us ahead of the curve.
In this digitally interconnected society, Corporate Digital Responsibility and Digital Ethics are integral concepts guiding our responsible digitization practices. We uphold a set of practices and behaviors that ensure the integrity of our banking business while using data and digital technologies in socially, economically, and environmentally responsible ways.
Our guiding principles are as follows:
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Digital Ethics: While we recognize the advantages of using personal data for innovation in banking services, product development, and marketing, we are steadfast in protecting consumer data, building trust, and advancing our banking business responsibly. |
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Digital Stewardship: We take personal data stewardship seriously and align our practices with the expectations of our customers. Our approach to information management is proactive and sustainable. |
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Digital Transparency: We prioritize transparency in our use and storage of personal data, ensuring customers have a clear understanding of how their data is utilized. |
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Data Empowerment: We empower our customers by granting them greater control over their data. Through data analytics, we assist customers in making well-informed decisions. |
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Digital Literacy: We actively educate and support individuals, societies, and communities in using digital banking applications safely and securely. |
As we continue this transformative digital journey, AYA Bank remains committed to leveraging technology responsibly and ethically, delivering meaningful and positive impacts for all our stakeholders.
Accelerating Financial Inclusion - Empowering Access to Financial Services
Financial Inclusion is a vital aspect of achieving national economic and social development, as it ensures universal access to a diverse range of financial services at affordable costs. At our core, as a responsible corporate entity, we recognize the significance of extending financial services to those who remain underserved, partnering with financial institutions to make accessible and affordable solutions available to all.
The recent Covid-19 crisis has underscored the urgency to further embrace digital innovations in promoting financial inclusion. Our ongoing efforts focus on deploying cost-effective digital channels to cater to the financially excluded and underserved populations, tailoring services to their specific needs. The advent of mobile banking services has played a transformative role in propelling financial inclusion in Myanmar, facilitating payments and savings through mobile phones, creating substantial progress in this endeavor.
As we embark on our journey towards sustainable growth, we understand the pivotal role financial institutions play in advancing financial inclusion. We aim to take a more direct, personalized, and socially responsible approach to enhance our fundamental role in the following ways:
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Accelerating Digital Payments: We actively promote and facilitate digital payment systems to enable seamless and secure transactions, bridging the gap for those previously excluded from the financial ecosystem. |
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Supporting Government Initiatives for MSME Credit: We wholeheartedly support the government's efforts to increase credit supply to Micro, Small, and Medium Enterprises (MSMEs), playing a pivotal role in fostering their growth and contribution to the economy. |
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Leveraging Cash Electronic Interfaces: We harness the potential of cash electronic interfaces such as Point of Sale (POS) terminals, ATMs, and mobile cash-in cash-out agents to provide convenient access to financial services, particularly for individuals residing in remote areas. |
By prioritizing financial inclusion and embracing digital advancements, we aim to empower individuals and communities with enhanced access to financial services, thus driving sustainable development and commendable outcomes for our country as a whole.
Recent Update
"ရာဂီ" တိုင်ဖုန်းမုန်တိုင်းဒဏ်ကြောင့် ရေဘေးသင့်ဒဏ်ဆိုးရွားစွာ ခံစားခဲ့ရသည့်ဒေသများအတွက် အရေးကြီးသည့် ပြန်လည်ထူထောင်ရေးလုပ်ငန်းစဉ်များကို ဧရာဝတီဖောင်ဒေးရှင်းနှင့် ပူးပေါင်း၍ "လက်တွဲကူညီ ဧရာဝတီ" အစီအစဉ်အဖြစ် ဧရာဝတီဘဏ်မှစေတနာ့ဝန်ထမ်းများသည် တပ်ကုန်းမြို့နယ် ပိန်းတောရွာနှင့် မကျီးပင်ရွာတို့ကို စက်ယန္တယားများ အကူအညီဖြင့် ပါဝင်အားဖြည့်ဆောင်ရွက်ပေးခဲ့ပါသည်။
ဆက်လက်၍လည်း ရေဘေးသင့်ပြည်သူများ ရင်ဆိုင်ကြုံတွေ့နေရသော ပူပင်သောကအခက်အခဲများအတွက် တတ်စွမ်းသရွေ့ ဆက်လက်ပံ့ပိုးကူညီဆောင်ရွက်သွားမည်ဖြစ်ပါသည်။
Restoration Efforts for Flood-Affected Areas by AYA Bank
Under the program “AYA Helping Hands", AYA Bank members through volunteerism carried out significant restoration efforts using flood restoration equipments at PainTaw Village and MaGyiPin Village in TatKone Township which were severly effected by typhoon Yagi, in collaboration with Irrawaddy Foundation. Caring for the communities we serve is at the heart of everything we do and AYA Bank will continue to expand the supports and assistance for the impacted communities at our best.
ဧရာဝတီဘဏ်အနေနှင့် ရာဂီမုန်တိုင်းကြောင့် ရေဘေးဖြစ်ပေါ်ခဲ့သည့် တောင်ငူ၊ နေပြည်တော်၊ တပ်ကုန်း၊ ရမည်းသင်း၊ ကျောက်ဆည်၊ မြို့များ၏ ရေဘေးသင့်ဒေသများမှ ရေဘေးသင့်ပြည်သူများတွင် လတ်တလော အရေးပေါ်လိုအပ်လျက်ရှိသည့် စုစုပေါင်း ကျပ်သိန်းတစ်သောင်း တန်ဖိုးရှိ အစားအသောက် ရိက္ခာခြောက်များ၊ ဆန်၊ ဆီ၊ ငွေသား၊ ဆေးဝါး၊ ရေသန့်အပါအဝင် အဝတ်အထည်နှင့် အသုံးအဆောင် ပစ္စည်းများကို သွားရောက် လှူဒါန်းခဲ့ပါသည်။
ဧရာဝတီဘဏ်၏ “လက်တွဲကူညီ ဧရာဝတီ” အစီအစဉ်တွင်လည်း ပြည်တွင်းပြည်ပမှ ဧရာဝတီဘဏ် သုံးစွဲသူများအနေနဲ့ AYA Mobile Banking ရဲ့ Bill Payment မှတစ်ဆင့် Charity & Organization တွင် AYA Helping Hands ကို ရွေးချယ်ပြီး အလှူရှင်အမည်နှင့် ဖုန်းနံပါတ်ထည့်ပြီး ဝန်ဆောင်ခ “အခမဲ့” ဖြင့် လှူဒါန်းနိုင်ပါသည်။
AYA Pay Mobile Wallet ၏ Pay Bills မှတစ်ဆင့်လည်းကောင်း၊ အောက်ပါ QR မှတစ်ဆင့်လည်းကောင်း AYA Helping Hands တွင် ဝင်ရောက်ပြီး ဝန်ဆောင်ခ “အခမဲ့” ဖြင့်လှူဒါန်းနိုင်ပါသည်။
Supporting Flood-Affected Communities through ‘AYA Helping Hands’
In early September of 2024, heavy rain by typhoon Yagi caused disastrous flooding in various parts of the country. AYA Bank pledged its support in the early days of the floods and donated total one billion Kyat (MMK 1,000,000,000) in cash and emergency supplies, including non-perishable food items, rice, oil, medicine, clean water, clothing and other essentials, to the flood-affected communities in Taungoo, Naypyidaw, Tatkon, Yamethin, and Kyaukse Townships.
As part of the "AYA Helping Hands" initiative, AYA Bank customers in Myanmar and abroad can donate through the AYA Mobile Banking and AYA Pay Wallet, using the options below:
- AYA Mobile Banking Application: By selecting "AYA Helping Hands" under ‘Charity & Organization’ section of the ‘Bill Payment’ category, users can enter their name and phone number to make donations with no service charge.
- AYA Pay Mobile Wallet Application: By selecting "AYA Helping Hands" under ‘Donation’ section of ‘Pay Bills’ category, users can enter their name and make donations with no service charge. Alternatively, users can scan the QR code below to access the ‘AYA Helping Hands’ program directly, again with no service charge.
August is the month, packed with nationwide contribution activities by AYA Bank, devoting to uplift healthy lifestyle and engagement with community. In a heart-warming display of generosity and commitment to support pediatric patients in the area, the Bank recently made a significant donation to Yankin Children’s Hospital. The (550) bedded facility, a symbol of compassion and cutting-edge care, has been a sanctuary for countless children and their families during their most challenging times.
On 9 th August 2024, on behalf of AYA Bank PCL, Daw Khin Saw Oo, Executive Chairman, U Myint Zaw, Vice Chairman, and staff members made a contribution at Yankin Children’s Hospital. To mark the occasion, we donated cash for supporting its renowned pediatric healthcare services and lunch for hospital staff and patients’ families. Management of the hospital expressed profound gratitude for the donations which will make a significant impact and benefit for the patients.
On 22 nd August 2024, one more donation ceremony was conducted at Yankin Childrens’ Hospital, led by Daw Khin Saw Oo, Executive Chairman, participated by Daw Jasmine Thazin Aung, Chief Executive Officer, and representatives of the Bank. On a collective pursuit to save and heal more lives, AYA Bank PCL donated cash, in-kind and meals through Ayeyarwady Foundation, joined by members of Max Myanmar Group. The donation team toured around and delivered the gifts packed with toys and nutritious food items to children at different wards. It was our pleasure to bring presents for all the pediatric patients who unfortunately were spending time in hospital.
The funds will be directed toward critical areas of need including the acquisition of advanced medical equipment, support services for families, and facility upgrades. Every donation allows us to help more kids with health conditions and bring them one step closer to a cure. We believe our donation today can provide hope and healing for patients in need by tomorrow.